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Dermalogica & BIFF Press Release


Dermal Distributions, the exclusive distributor of Dermalogica for the Bahamas & Caribbean, is excited to be a participant in The Bahamas International Film Festival, December 6 – 9, 2012. 

Dermalogica is first and foremost an education company, and secondly the most-requested professional skin care product line in the world.  They offer both a professional line and a complementary retail line for the skin care client to use at home between professional treatments. Dermalogica began with the core “grey” line, which is for all, skin types but then went on to develop various segments that addresses specific skin concerns.  Among the most successful of these skin systems are AGE Smart (for aging skin) MediBac Clearing (an adult acne line), ChromaWhite Trx (targets hyper-pigmentation), and SHAVE (a line that caters specifically to men’s skincare needs). 


Dermalogica has a scientific, results-oriented approach, which separates it from the majority of skin care companies, which promote beauty, luxury, pampering and indulgence. The line was initially developed for the treatment room with Skin Health in mind, and is considered a leading pioneer in creating skin care formulas, which are free of artificial colors, artificial fragrance, and common irritants.


Dermalogica, the number one choice of skin care professionals, is part of a new global initiative that will extend microloans to 25,000 women worldwide through FITE, the acronym for Financial Independence Through Entrepreneurship. This philanthropic initiative is the latest expression of the Dermalogica brand’s legacy of empowering women, based upon the business model created by skin therapist and Founder Jane Wurwand. The concept arises from Dermalogica’s quarter-century investment in the financial independence of women, one woman at a time. The overwhelming worldwide majority of professional skin therapists, estimated at 98 per cent, are women. Their clientele is also predominately female, estimated at 92 per cent.


FITE draws upon this heritage of empowerment through the provision of global microloans to women entrepreneurs who otherwise would not have access to capital or credit. Dermalogica has partnered with the non-profit microfinance leader to help facilitate the loans through a unique website –, and connect with women entrepreneurs in more than 50 countries worldwide.


The FITE platform will be shared with the Dermalogica tribe, including consumers, at every level, in over 86 countries where Dermalogica is sold. The initiative will first become visible to consumers through special FITE-themed packaging for retail sizes of the brand’s best-selling products. When the consumer goes online and enters the special numeric code printed on the FITE sleeve packaging, Dermalogica will contribute $1 USD toward the microloan for a specified, qualified recipient. Consumers may choose the world-region as well as the particular type of industry, which they wish to support with their purchases, and will be able to track the ongoing business activity of the specified woman entrepreneur, including the repayment of the loan.


The Dermalogica line is available where professional skin treatments are offered and professionally trained therapists can customize a prescribed home care regimen. Dermalogica’s uniquely prescriptive approach is based upon an in-depth analysis of the client’s skin called Face Mapping wherever Dermalogica treatments and products are sold. For more information on where you can purchase Dermalogica products, please contact Dermal Distributions at or 242-327-6786.


About Dermalogica®:

Dermalogica® revolutionized the skin care industry when it emerged into the marketplace in 1986 with innovative formulations, which excluded common irritants, including SD alcohol, lanolin, mineral oil and artificial colors and fragrances. Jane Wurwand developed the products to better support the advanced curriculum she had developed a few years earlier for The International Dermal Institute, which she also founded. Today, Dermalogica is the world’s most-requested professional skin care brand.


About FITE™:

Over the last 25 years, Dermalogica has been a leader in the skin care industry and helped more than 100,000 women around the world become successful entrepreneurs – as skin therapists and salon owners. Financial Independence Through Entrepreneurship (F.I.T.E), is an unprecedented partnership between Dermalogica and to provide women entrepreneurs in the developing world access to small loans that will help them start or grow a business. FITE will give thousands of women entrepreneurs from around the world a hand up instead of a hand out.


About Bahamas International Film Festival
The Bahamas International Film Festival (BIFF) is a nonprofit organization committed to

providing the local community and international festival-goers with a diverse presentation of films from the Bahamas and around the world. In addition to showcasing films that might not otherwise be released theatrically, BIFF provides unique cultural experiences, educational programs, and forums for exploring the past, present and future of cinema. BIFF aims to raise the level of filmmaking, participation and education throughout the Bahamas and the world.

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