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BIFF's Global PR Powerhouse Rogers & Cowan returns

GLOBAL PR POWERHOUSE ROGERS & COWAN RETURNS TO HANDLE WORLDWIDE PUBLICITY FOR 7TH BAHAMAS INTERNATIONAL FILM FESTIVAL


Nassau, Bahamas – September 30, 2010 – The Bahamas International Film Festival (BIFF) announced today that it has retained Rogers & Cowan, the world’s leading entertainment public relations and marketing agency, to handle all publicity for the 7th edition of the festival, taking place December 1-5, 2010. Rogers & Cowan has overseen all publicity efforts as the agency of record for the last four Festivals. The announcement was made today by BIFF Founder and Executive Director, Leslie Vanderpool and Rogers & Cowan CEO, Tom Tardio.

The successful campaigns carried out over the past four years have brought significant international awareness to the Festival and have helped solidify its place amongst the world’s most admired young festivals. Building from this foundation, Rogers & Cowan will provide strategic planning and consultation and continue to expand the Festival’s profile throughout the worldwide film community. Working closely with Leslie Vanderpool and her team, Rogers & Cowan will focus on Festival branding, media outreach and procurement, talent oversight and event management leading up to and through the 2010 Festival.

Rogers & Cowan Vice President Dennis Dembia will again handle day-to-day management of the BIFF campaign, including oversight of the press office in Nassau during the Festival. Rogers & Cowan Executive Vice President, Nikki Parker, will continue to provide strategic direction and oversee all global efforts.

“BIFF prides its self on being a quality international film festival within The Bahamas with also an eye of being a reference festival for the region. It is therefore important that we align ourselves with a leading PR Firm such as Rogers and Cowan. BIFF has gained such tremendous media worldwide coverage over the years also from this relationship, which can be considered key to the growth and sustainability of the festival” said Leslie Vanderpool.

“Rogers & Cowan is honored to continue its relationship with the Bahamas International Film Festival,” said Tom Tardio. “Year after year we are seeing the Festival gain prominence and strategically manage the stature that comes with increased media attention and global awareness. This is another exciting year for BIFF and we’re embarking on a campaign that projects the energy and enthusiasm that has come to define the annual event and the wonderful country that hosts it.”

BIFF 2010 begins Wednesday, December 1st in Nassau and runs through Sunday, December 5th. Additional announcements pertaining to the Festival will be made in the coming weeks.

About the Bahamas International Film Festival

The Bahamas International Film Festival (BIFF) is a nonprofit organization committed to providing the local community and international festival-goers with a diverse presentation of films from the Bahamas and around the world. In addition to showcasing films that might not otherwise be released theatrically, BIFF provides unique cultural experiences, educational programs, and forums for exploring the past, present and future of cinema. BIFF aims to raise the level of filmmaking, participation and education throughout the Bahamas and the world.

Key Sponsors of the 2010 BIFF are; Ministry of Tourism, Atlantis, Old Fort Bay Club, The Nature Conservancy, Galleria Cinema, Green Parrot, Ministry of Culture, Security Systems International, Bahamas Local, and Bahamas Weekly.

About Rogers & Cowan

Rogers & Cowan is the world’s leading entertainment public relations and marketing agency with offices in Los Angeles, New York and London. The agency designs and implements campaigns for entertainment clients, such as film production and distribution companies, cable and network TV programming, records labels, recording artists, celebrities and athletes, videogame publishers and distributors and digital media companies. Rogers & Cowan also creates integrated marketing solutions for consumer brands seeking to build a connection with consumers through entertainment and lifestyle influences. Find out more at www.rogersandcowan.com.   Rogers & Cowan is a unit of the Interpublic Group of Companies.

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