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BIFF Taps Rogers & Cowan to Handle Worldwide Publicity

Agency To Launch Global PR Campaign To Support Growing Festival


Nassau, Bahamas – September 11, 2007 – The Bahamas International Film Festival (BIFF) announced today that it has hired Rogers & Cowan, the world’s leading entertainment public relations and marketing agency, to launch and maintain a comprehensive publicity and marketing campaign to support this year’s Festival (December 6-13). The announcement was made today by BIFF Founder and Executive Director, Leslie Vanderpool and Rogers & Cowan CEO, Tom Tardio.


Rogers & Cowan will provide strategic planning and consultation on building the Festival’s profile within the worldwide film industry in addition to heightening general awareness for the Festival throughout the U.S. Working closely with Vanderpool and her team, Rogers & Cowan’s will focus on strategic positioning, media relations and event management in the months leading up to the Festival.


Rogers & Cowan Executive Vice President, Nikki Parker, will lead the account for the agency, with Account Director Dennis Dembia handling day to day management of the campaign.


Commenting on her decision, Vanderpool said, "The partnership between BIFF and Rogers & Cowan is a natural fit as we will work together to best promote an exceptional programme and a quality film festival. Our shared goal is to provide the films on our programme with maximum exposure to industry professionals and film buffs around the world.”


Tardio commented, "We are thrilled to be working with The Bahamas International Film Festival. Our seasoned executive team coupled with a wide array of agency resources allows Rogers & Cowan to maximize outreach on behalf of the festival. As communications strategies are executed, we plan to further elevate the rich profile of the festival and help raise the level of worldwide awareness.”


BIFF 2007 begins Thursday, December 6th in Nassau and runs through Thursday, December 13th. Additional announcements pertaining to the Festival will be made in the coming months.


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